evolved from the dream to balance our work and home life. Like many
mums we want to raise our children in a healthy and happy
environment, avoid the "Mummy guilt" and still manage to have a
professional career brewing in the background.
Where to begin?
We had an business idea, time(ish) to kill and the motivation to
get our business off the ground. As busy mums we need to be
organised so it was only natural for us to put pen to paper (or
fingers to keyboard) and a write our business "to Do
Our initial plan was to create a "nice" document that was well laid
out with good content, but as our mother would say "you're only
fooling yourself". We quickly realised that this approach was not
going to work for us, we had lots to do and didn't want to waste
time on a feel good document.
Instead we worked off our own visual plan and used our individual
strengths to focus on certain tasks. We prioritised and assigned
tasks or outsourced when possible. Each task on our to do list had
a time frame associated with it. We had to be very decisive and
take complete ownership of that decision.
We learnt so much from this process and understand the importance
of investing time (but not too much) in getting organised and
prioritising to get things done.
The following are some lessons we learnt on the way:
short and long term goals -
our to do list overwhelmed us at times and we found that setting
some short (day) and long (weeks) term goals helped us keep focused
hung up on the small things
- at times we found ourselves getting stuck on a phrase or a colour
or the position of an image that would take up so much of our
valuable time. Working as a team helped us prioritize and get over
these stumbling blocks.
A Virtual Ideas Board -
we created a document on a shared drive where we could drop ideas,
thoughts, images etc. This proved to be a great source of
information and some of the best ideas came from this board,
e.g logo design, website content, our vision etc.
Rome wasn't built in a day
- a certain amount of patience is required, its impossible to
get everything done . The do list is a working list that is
- to keep costs down we utilised free software tools that are
available as well as using our skills and experience when
your working day from the start - we both from home and love
the flexibility but we found that we had to create a schedule that
works for us and our family life.
remember your target market - no matter what decision we were
making and ideas we were discussing we tried to think about our
customers and what they would want.
- we may be biased about outsourcing but we can't all be
great at everything. We outsourced certain tasks that required
specialised attention and in turn saved us so much time and our
One of the most difficult part of starting any new business is
actually taking the risk to start it in the first place. Taking the
plunge into entrepreneurship requires an idea, bucket loads of
bravery and lots of motivation .
Follow your dreams, take the risk, be brave and most importantly
make a plan that works for you and your business type.